![]() Here’s the difference:Īs we described above, response rate is the percentage of your sample who completed your survey. The two things are similar but not interchangeable. ![]() When you start to research response rates, you’re likely to come across another related term – survey completion rate. This will give you your response rate as a percentage. Response rate = Number of people who completed the survey / total number of people you sent it to x 100 ![]() To work out your survey response rate, you can use the following formula: How to calculate your survey response rate Theoretically, it could be anywhere from 0% to 100%, although it’s almost unheard of to get a 100% response rate. The survey response rate is the number of people in your sample who successfully completed your survey. ![]() If you find that, despite your best efforts, your survey response rate is gradually decreasing, the advice and tips shared in this blog should help you increase it in no time. Of course, while surveys are great for understanding the characteristics of a specific customer segment and plugging missing data gaps to create great experiences, the first hurdle is ensuring enough respondents complete the survey! From collecting information on purchase behaviors and thoughts about products and services to personal opinions and what would be nice to see, surveys give you considerable insight into expectations and customer feedback. ![]() When you want to collect a large amount of data in a relatively short period of time and at scale, surveys are one of the best and most cost-effective methods to do so. ![]()
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